Reach the readers who shape Western Kentucky

Advertising with The Paducah Herald puts your message in front of an audience that actively seeks out local news. Our readers aren't scrolling past — they're here because they care about what's happening in their community. That attention is valuable, and we work with local businesses to make sure it translates into results.

Ad formats

Format	Placement	Notes
Leaderboard (728×90)	Above masthead, sitewide	High-visibility, every page
Rectangle (300×250)	Article sidebar	Runs alongside content
Sponsored content	Homepage + section feeds	Labeled "Sponsored"
Newsletter inclusion	Western Kentucky In Brief	Daily digest email
Event listings	Community calendar	Local events only

Our audience

The Herald serves readers across the Purchase Area — McCracken, Marshall, Graves, Calloway, Ballard, Carlisle, Hickman, and Fulton counties. Our coverage of local government, courts, schools, sports, and economic development draws a consistent audience of engaged community members who make decisions about where to shop, eat, bank, and build.

How to advertise

Contact our advertising team to discuss rates, availability, and package options. We offer monthly and quarterly commitments, and we work with local businesses of all sizes — from sole proprietors to regional employers. Custom packages are available for major announcements, event sponsorships, and special sections.

Email advertising@paducahherald.com to get started. We respond to all inquiries within one business day.

Editorial independence

Advertising relationships have no influence on our news coverage. Editorial and business operations are kept strictly separate. Sponsored content is always clearly labeled and never represents the editorial opinion of The Paducah Herald.